Have you ever come back from a walk (or a drive!) and realized you have no memory of the journey you just took?

You’re in your head, working something out.

Or you’re so used to what you’re doing that you simply don’t have to pay attention. And if nothing stands out, the memory blurs into the countless similar ones you already have.

Today, my “walk to work” (around the block and back) was exactly like this. With one notable exception: a yellow Volkswagen T3 Westfalia Camper from the 1980s.

I (presumably) passed countless other vehicles—most of them likely grey, most of them likely identical-looking SUVs.

But this is the only one I can remember.

(And, yes, that’s at least partly because I stopped to take a picture of it…BUT, it’s also the only one that compelled me to stop and take a picture of it!)

It didn’t just stand out because it was yellow. Or because it was old.

It stood out because when I looked at it, I wanted to experience it. I imagined the life we’d lead if our family had that little beaut to tour around in.

Oh, the places we’d go, etc.

And this is the crux of it, for your business, for your website, for your online presence, for your offline reality, for your brand: standing out such that your ideal potential customers/visitors/co-conspirators/friends are drawn in by how rewarding it seems to experience some time with you.

And then simply delivering on that implied promise.

Westfalian dreaming,
James

P.S. I had humbling and unexpected shoutouts from two great good friends of the list this weekend, which resulted in an influx of new, beautiful people curious to see what One Creative Moment is all about. If that’s you, welcome! Hit reply and say hi! And also, thank you!

P.P.S. A big, heartfelt thanks to both Jonathan Stark and Jamie Hill for making me feel like the belle of the ball :)