One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
One way to boost your social posts
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You won’t get emails like this from me often—because this sort of thing isn’t really my bag. But I was recently asked about boosting social media posts for a Tactics Roundup article, and I thought my answer would make a good email. (Plus, it references a previous One Creative Moment piece, which makes this quite meta.) My answer to the question, “How have you enhanced the virality of a marketing campaign?” was this: Engage a large account in a way they’re not accustomed. For example, I recently switched banks, moving from a legacy Big Bank to an up-and-coming challenger. When the bank card came in the mail, I was impressed with the thoughtful packaging. I took a photo showing how the card “popped” out in a cool way and wrote a post sharing my love for the experience. I tagged the brand, and sure enough, they liked the post (and commented), driving far more views than a post just to my network would have. By choosing to focus on a really tangible, shared experience that may get overlooked by others, I was able to catch their attention (and resonate with many others who felt the same way). And if you like, you can see the rest of the article on Marketer Interview here. Tactically, |
One Creative Moment
by James E. Turner
One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
Not to be that “newsletter recommending” guy, having just yesterday drawn your attention to a new one I’m enjoying. But this has to be done and has to be done now. (I had meant to do it before the start date! But, life…) So I’m sharing this in case you would also find it interesting: Craig Mod’s latest pop-up newsletter, “The Return to Pachinko Road.” It’s, as Craig puts it, “…an 18-day pop-up walk, walking 600km from Kyoto to Tokyo along the Tōkaidō (“Pachinko Road”). Starting on May 14,...
Just read the second issue of a promising new newsletter from Finn McKenty. (I know him from LinkedIn, but am most intrigued by what he has to say about making YouTube work.) It included this painfully true quote: “… opportunities usually go to the people who are the most visible, not to the people who “deserve” them.” If you needed an extra boost to help you put yourself out there (or remind yourself why you’re doing it in the first place), there you go. There I go, too! Be seen, James
Think about the way your living space is set up right now. Has it always been that way? I’m guessing not. And yet, I was reflecting today that to our children, our kitchen/dining arrangement, for example, must seem permanent. Things that to them are the only way-things-can-be are, to us (Kayte and me), more like something we’re trying out “for now.” To them, this house is the seat and centre of tradition. To us, this is our suburban bungalow period. (Note: I’m not saying they’re wrong, nor...