One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
Be my eyes
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Sometimes, you just want to hear about something good and heartening going on in the world. This week, on a call with a group helping to hone and develop an eco-anxiety app, Wildya, someone brought up Be My Eyes as an example of a tech + volunteer effort to make the world a better place. And I was blown away. With 7MM+ volunteers and 600K+ users, Be My Eyes “connects blind and low-vision users who want sighted assistance with volunteers and companies anywhere in the world, through live video and artificial intelligence.” Here’s how it was explained to me: If a blind or low-vision user wants to know, for example, where the ring they’ve dropped is or what the storage instructions are for some food, they can use the app to get connected to a group of volunteers. The app then sends an all-call to the volunteers, and whoever answers first takes the call, using the caller’s video camera to guide them to the ring or read the storage instructions. It’s free, unlimited, global, and anonymous. I haven’t yet, but I’m thinking of signing up as a volunteer. If you are too (or become one first), let me know. I’d love to compare notes. With gratitude for my sight, |
One Creative Moment
by James E. Turner
One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
This is a frustrating but understandable truth. It comes courtesy of Everett Rogers (who coined the term “Early Adopters”). “The more someone knows about how to do something, the harder it is for them to learn to do it a different way.” I don’t know about you, but I can totally relate. I can think of a number of things I do where I’ve completely turned off my sense of curiosity and wonder, and now just go through the motions. I’m sorry to say I don’t have any particularly good advice on what...
If you work with clients on custom projects and have ever toyed with the idea of using value pricing, perhaps this framing will help you too! In a recent piece, friend of the list (and Ditching Hourly host) Jonathan Stark cleared it up for me in a big way. He pointed out that people want to work with you because they believe that what you do “…will improve something that contributes to the bottom line.” (They wouldn’t be spending a part of their one wild life talking to you for no reason,...
You won’t get emails like this from me often—because this sort of thing isn’t really my bag. But I was recently asked about boosting social media posts for a Tactics Roundup article, and I thought my answer would make a good email. (Plus, it references a previous One Creative Moment piece, which makes this quite meta.) My answer to the question, “How have you enhanced the virality of a marketing campaign?” was this: Engage a large account in a way they’re not accustomed. For example, I...