One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
Does your hero section need help?
|
If you've been getting One Creative Moment for any amount of time, you'll know that I almost never "sell" in these pieces. And that's because that's not really what it's for—not directly. However, I've been working with friend of the list, Danny Ruspandini, to develop a new offer. Yes, and we've reached the point where the next thing I have to do is tell people about it. So this is me telling you :) -ahem- Do you wish your website did a better job of telling your customers precisely what you do for them? You’re in luck! I’ve got a new offer to fix exactly that… It’s to rewrite your hero section—the part of your homepage people see before they scroll—and get it back to you in 2 business days. It’s $500 USD, and it’s called (for now) the Hero Section Helper. Here’s how it works: It starts with a 20-minute call. In that call, we’ll dive deep on the 3 things your ideal clients or customers need to know about your product or service the moment they land on your homepage:
Then, I’ll go off and write up a storm based on our discussion. In 2 business days, you’ll get:
If you’re interested, hit reply, and I’ll send you a link to book the call. Helping, P.S. Yes, there's a guarantee. If, after the call, you don’t feel like you’re going to get the value you want, let me know, and I’ll refund your money—no further questions, no hard feelings. |
One Creative Moment
by James E. Turner
One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
This is a frustrating but understandable truth. It comes courtesy of Everett Rogers (who coined the term “Early Adopters”). “The more someone knows about how to do something, the harder it is for them to learn to do it a different way.” I don’t know about you, but I can totally relate. I can think of a number of things I do where I’ve completely turned off my sense of curiosity and wonder, and now just go through the motions. I’m sorry to say I don’t have any particularly good advice on what...
If you work with clients on custom projects and have ever toyed with the idea of using value pricing, perhaps this framing will help you too! In a recent piece, friend of the list (and Ditching Hourly host) Jonathan Stark cleared it up for me in a big way. He pointed out that people want to work with you because they believe that what you do “…will improve something that contributes to the bottom line.” (They wouldn’t be spending a part of their one wild life talking to you for no reason,...
You won’t get emails like this from me often—because this sort of thing isn’t really my bag. But I was recently asked about boosting social media posts for a Tactics Roundup article, and I thought my answer would make a good email. (Plus, it references a previous One Creative Moment piece, which makes this quite meta.) My answer to the question, “How have you enhanced the virality of a marketing campaign?” was this: Engage a large account in a way they’re not accustomed. For example, I...